BBA course is an undergraduate degree programme in the field of business administration and management. BBA which full form is Bachelor of Business Administration, can be pursued by students from any background. The BBA course duration is three years which covers a wide range of topics, such as Principles of Management, Managerial Economics, Financial Management, and Business Law. BBA or Bachelor of Business Administration is a 3-year undergraduate degree ideal for candidates aspiring to explore career options in the fields of Marketing, Sales, Finance, or HR. Students can either pursue a general BBA course to get an idea of management and business or can opt for a BBA Specialization. BBA Finance, BBA Marketing, and BBA Human Resources are some of the top BBA specializations, offering diverse and lucrative job opportunities.